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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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The Grass Roots
Jun 3, 1966
Handbill
$1,831
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Quicksilver Messenger Service
Oct 28, 1966
Handbill
$393 - $719
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Quicksilver Messenger Service
Nov 25, 1966
Handbill
$525
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Big Brother and the Holding Company
Dec 9, 1966
Handbill
$212
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Grateful Dead
Dec 23, 1966
Handbill
$375 - $425
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Grateful Dead
Dec 23, 1966
Handbill
$395
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Quicksilver Messenger Service
Jan 6, 1967
Handbill
$115 - $165
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The Steve Miller Blues Band
Jan 20, 1967
Handbill
$21
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The Diggers
Feb 24, 1967
Handbill
$144
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Jerry Garcia
Jun 21, 1974
Handbill
$75
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California Graphic Exchange
1975
Handbill
$56
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Jerry Garcia
Jun 17, 1975
Handbill
$78
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Jerry Garcia
Jun 17, 1975
Handbill
$78
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Zulu Spear
Dec 7, 1986
Handbill
$55
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Jerry Garcia
Mar 18, 1987
Handbill
$35
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San Francisco Mime Troupe
Jul 23, 1988
Handbill
$21
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Victor Moscoso
Oct 9, 1993
Handbill
$28
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Victor Moscoso
Oct 9, 1993
Handbill
$28
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Victor Moscoso
Oct 9, 1993
Handbill
$28
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Percy Sledge
Mar 29, 1996
Handbill
$25
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Gene Anthony
Oct 20, 2005
Handbill
$12
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Victor Moscoso
Handbill
$145
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