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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Traffic
Mar 29, 1968
Handbill
$125
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Quicksilver Messenger Service
Jun 18, 1970
Handbill
$51
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Grand Funk Railroad
Jun 19, 1970
Handbill
$475
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Sha Na Na
Jun 25, 1970
Handbill
$31
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The Band
Jun 27, 1970
Handbill
$1,285
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The Band
Jun 27, 1970
Handbill
$1,285
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Traffic
Jun 30, 1970
Handbill
$57
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Dave Mason
Oct 16, 1970
Handbill
$45
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Frank Zappa
Oct 16, 1970
Handbill
$305
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Dave Mason
Jan 7, 1971
Handbill
$42
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Buddy Miles
Jan 8, 1971
Handbill
$225
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John Mayall
Apr 8, 1971
Handbill
$87
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Traffic
Oct 7, 1971
Handbill
$715
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Traffic
Oct 18, 1971
Handbill
$425
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