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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Country Joe & the Fish
May 16, 1968
Handbill
$64
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The Incredible String Band
Nov 27, 1968
Handbill
$350
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Buffy Sainte-Marie
Mar 7, 1969
Handbill
$276
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Steppenwolf
Mar 28, 1969
Handbill
$475
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Bobby Ace & His Cards From the Bottom…
Jun 11, 1969
Handbill
$425
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Mountain
Oct 31, 1969
Handbill
$255
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Joe Cocker & The Grease Band
Mar 27, 1970
Handbill
$139
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The New Riders of the Purple Sage
Apr 17, 1970
Handbill
$289
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The Incredible String Band
May 11, 1970
Handbill
$520
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The Incredible String Band
Dec 14, 1970
Handbill
$56
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The Paul Butterfield Blues Band
Dec 17, 1970
Handbill
$57
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The Doobie Brothers
Mar 23, 1975
Handbill
$25
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The Doobie Brothers
Mar 23, 1975
Handbill
$215
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Jefferson Starship
Sep 26, 1981
Handbill
$72
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Jefferson Starship
Nov 18, 1995
Handbill
$20
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