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The Who Poster

from 1968

 - ZZZ006929-B-PO

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Poster Art Q & A

Description

This poster is in Spanish and advertises the Monterey Pop Festival movie.

Two years before Woodstock, over 200,000 hipsters gathered in Monterey, California for a three day celebration of music that embodied the themes of the new counter-culture and became the template for all future music festivals.

Record producer and band manager Lou Adler, along with John Phillips [Mamas & the Papas], produced Monterey Pop on the site known for the long-running Monterey Jazz and Folk Festivals. In the spirit of "Music, Love and Flowers", just about all the artists performed for free, and all money went to charity.

Thirty-two bands played - stars like The Mamas and the Papas, Simon & Garfunkel and The Byrds shared billing with groundbreaking new acts, showcasing the first major American appearances by Jimi Hendrix and The Who, as well as the first major public performances of Janis Joplin, Otis Redding, Laura Nyro, Steve Miller and Indian sitar maestro Ravi Shankar.

Hendrix, taking cue from Pete Townshend's guitar-smashing, capped his Monterey performance in a firestorm, making hearts sing as he set his still wailing guitar on fire and taunted for more flame during his riveting rendition of "Wild Thing".

As reflected by music writer Rusty DeSoto, "Monterey Pop was a seminal event: it was the first real rock festival ever held, featuring debut performances of bands that would shape the history of rock and affect popular culture from that day forward."

The festival was later hailed as a triumph of organization and cooperation and was subject of an acclaimed documentary by noted documentary filmmaker D.A. Pennebaker.

Wolfgang's Vault owns one of the world's largest collections of original concert posters, featuring hundreds of rock posters, political posters, sports posters, comedy posters and others that were previously unavailable to the general public. Virtually all of our concert posters are in mint condition, and many are signed by the headline performer or the graphic artist.

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