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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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The Sopwith Camel
Feb 18, 1966
Handbill
auction
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The Grass Roots
Jul 1, 1966
Handbill
$362 - $656
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Quicksilver Messenger Service
Jul 1, 1966
Handbill
$462
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Allen Ginsberg
Jul 17, 1966
Handbill
$331
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The Association
Jul 22, 1966
Handbill
$462
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Grateful Dead
Aug 19, 1966
Handbill
$332 - $415
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13th Floor Elevators
Aug 26, 1966
Handbill
$289
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The Doors
Jan 6, 1967
Handbill
$289
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The Sopwith Camel
Apr 9, 1967
Handbill
$585
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The Incredible Fish
Oct 30, 1967
Handbill
auction
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The Sopwith Camel
Handbill
$356
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