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The Paul Butterfield Blues Band Handbill

from Oct 14, 1966 - Oct 16, 1966

 - BG031-HB

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Poster Art Q & A

Description

The Jefferson Airplane and Butterfield Blues Band helped draw the first-night crowd for blues-legend 'Big Mama' Mae Thornton. By the third and final night of her gig, however, word had spread, and fans needed no inducement to hear the original singer of "Hound Dog" and "Ball and Chain" belt out her music.

The handbill was only printed once before the concert. It measures 4 11/16" x 8 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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