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The Paul Butterfield Blues Band Handbill

from Oct 7, 1966 - Oct 8, 1966

 - BG030-HB

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Poster Art Q & A

Description

BG030 is a notable departure from the established Wilson style: gone are the human form and lithe lettering. Featuring the Butterfield Blues Band, Jefferson Airplane and the Grateful Dead, the poster is almost Egyptian in its linearity and verticality and has more in common with Wilson's January Trips Festival handbill than it does with more recent work.

The handbill has two 1st printing variations, both which pre-date the concert.

1st printing A is on .005" thick paper, with "In Advance: $3.00" and "At the Door: $3.50" in white letters over a blue background. It measures 4 1/2" x 8 1/4".

1st printing B is on .008" thick paper, with "In Advance: $3.00" and "At the Door: $3.50" in blue letters over a white background. It measures 4 1/4" x 8 3/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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