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The Paul Butterfield Blues Band Handbill

from Apr 15, 1966 - Apr 17, 1966

 - BG003-HB

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Poster Art Q & A

Description

BG003 is the second poster in the series to feature the Jefferson Airplane prominently in the artwork. Bill Graham quickly realized that the Airplane's sound and name recognition made them a strong draw for San Francisco audiences, and he booked them frequently in the early days. Wes Wilson's artwork reflects his fondness for the human head, and the lettering design in BG003 suggests the facial features.

There was only one pre-concert printing of the handbill, which is black ink on white paper. It measures 6 1/2" x 9 3/8".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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