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The Grass Roots Handbill

from Apr 22, 1966 - Apr 23, 1966

 - BG000-HB

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Description

BG000 was actually prepared one week after BG003 but was never given a number. The concert featured The Grass Roots (a popular radio band through the mid-70's), Quicksilver Messenger Service and The Family Tree.

The handbill was printed once before the concert on thin yellow paper. It measures 6 3/4" x 9 1/2".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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