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The Doobie Brothers Handbill

from Mar 23, 1975

 - KEZ750323-D-HB

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Description

When San Francisco school budget cuts meant an end to extracurricular activities, Bill Graham took action. With the Grateful Dead, Bob Dylan, The Band, Neil Young, Santana, The Doobie Brothers and others, he staged a benefit concert. It was successful enough to generate a check presented to then Mayor Joseph Alioto large enough to relieve the crisis for one year. Between sets, a parade of role models and heroes came to the stage to speak to the audience. Willie Mays, Joan Baez, Jesse Owens, and Marlon Brando were just a few who participated.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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