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The Byrds Handbill

from Aug 13, 1970 - Sep 2, 1970

 - BG246-HB

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Description

August, 1970 was busy for Bill Graham, and mid-month concerts ranging from blues to acid rock and including big-names and no-names had to be scheduled and promoted. Singer found the large triptych to be a useful vehicle, and arranged the performers around another classical-style collage. On this poster, the performance dates were to be read clock-wise, beginning at 11:00. Three of the four concerts were held at the Fillmore West. Scheduling and anticipated audience size caused Van Morrison's show to be held at the Berkeley Community Center and Led Zeppelin's to be held at the Oakland Coliseum.

This large handbill was only printed once before the concert. It presents a calendar of upcoming Bill Graham events on the reverse and measures 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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