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The Byrds Handbill

from Jun 12, 1969 - Jun 15, 1969

 - BG177-HB

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Description

Striped overalls provided the background for this bustling port scene; a closer look revealed that the steam boat hadn't a prayer of clearing the railroad bridge. Tuten abandoned his bright color palette for olde-time sepia tones on this poster.

The handbill was printed once before the concert. It has a calendar of upcoming Bill Graham events on the reverse, and it measures 4 5/8" x 7".

There were also some pre-concert postcard mailers printed that were conjoined with the BG176 image. They measure 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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