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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Steppenwolf
Mar 28, 1969
Handbill
$475
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B.B. King
Jan 15, 1970
Handbill
$98
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Albert King
Jan 22, 1970
Handbill
$115
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Laura Nyro
Jan 24, 1970
Handbill
$289
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The Band
Jun 22, 1970
Handbill
$265
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The Band
Jun 24, 1970
Handbill
$1,485
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The Band
Jun 27, 1970
Handbill
$1,285
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The Band
Jun 27, 1970
Handbill
$1,285
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The Band
Nov 8, 1970
Handbill
$325
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The Band
Dec 10, 1970
Handbill
$475
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Van Morrison
Nov 5, 1971
Handbill
$72
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Crosby, Stills, Nash & Young
Aug 3, 1974
Handbill
$185
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Southern Culture on the Skids
Feb 1, 2001
Handbill
$15
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