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Santana Handbill

from Dec 18, 1969 - Dec 21, 1969

 - BG207-HB

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Poster Art Q & A

Description

By late 1969, Santana could be counted on to attract a crowd, and Bill Graham added less familiar groups to the billing to take advantage of Santana's draw. Grand Funk Railroad was a Michigan transplant, hard-rock band that built up a following with constant touring; Fat Mattress, formed by Jimi Hendrix Experience original member Noel Redding, played progressive rock into the 70's.

The handbill was printed once before the concert. It presents a calendar of upcoming Bill Graham events on the reverse and measures 4 5/8" x 7 3/16".

There were also some pre-concert postcard mailers printed that were conjoined with the BG208 image (see BG207/208). They measure 7 1/8" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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