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Procol Harum Handbill

from Oct 29, 1970 - Nov 1, 1970

 - BG254-HB

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Poster Art Q & A

Description

Singer's lettering suggested dark-side-of-the-moon shadows and was actually related to the space collage. Bill Graham matched progressive rock group Procol Harum, with country rockers Poco and one -hit wonder Mungo Jerry at this concert.

The handbill was only printed once before the concert and presents a calendar of upcoming Bill Graham events on the reverse. It measures 4 5/8" x 7 1/16".

There were also some pre-concert postcard mailers printed that were conjoined with the BG253 image (see BG253/254). They measure 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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