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Pink Floyd Handbill

from Oct 26, 1967 - Oct 28, 1967

 - BG090-HB

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Description

Bonnie MacLean gave a nod to two contemporary cultural trends, the Nehru jacket of the well-dressed hipster and the psychedelic pattern of the fabric, to advertise British group Pink Floyd's appearance at the Fillmore.

The only handbills that exist measure 4 1/2" x 6 3/4" and were cut from the BG089/090 pre-concert double-sized postcard mailer.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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