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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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The Hallucinations
Aug 18, 1967
Handbill
$925
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Procol Harum
Apr 25, 1968
Handbill
$445
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The Velvet Underground
May 16, 1968
Handbill
$750
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Eric Burdon & War
Mar 25, 1971
Handbill
$109
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John Mayall
Apr 8, 1971
Handbill
$87
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John Mayall
Apr 8, 1971
Handbill
$75
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Poco
May 7, 1971
Handbill
$105
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The Allman Brothers Band
Jun 27, 1971
Handbill
$220
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Van Morrison
Nov 5, 1971
Handbill
$72
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It's a Beautiful Day
Dec 17, 1971
Handbill
$166
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Pink Floyd
Sep 23, 1972
Handbill
$94
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J. Geils Band
Oct 14, 1973
Handbill
$35
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