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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Country Joe & the Fish
Dec 12, 1968
Handbill
$75
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Savoy Brown
Apr 7, 1969
Handbill
$166 - $189
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Carl Perkins
Jul 20, 1969
Handbill
$55
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Santana
Sep 4, 1969
Handbill
$139
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Ten Years After
Mar 12, 1970
Handbill
$87
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The Band
Jun 22, 1970
Handbill
$265
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The Band
Jun 27, 1970
Handbill
$1,285
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The Band
Jun 27, 1970
Handbill
$1,285
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Leon Russell
Oct 15, 1970
Handbill
$45
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Savoy Brown
Dec 3, 1970
Handbill
$45
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Seatrain
Jan 22, 1971
Handbill
$83
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Sufi Choir
May 25, 1973
Handbill
$385
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