The first time Led Zeppelin played San Francisco, they opened for Country Joe & the Fish; just three months later, they headlined four nights at Fillmore West and Winterland. BG170 was unlike any other Led Zeppelin poster or, in fact, any other poster in the BG series. Artist Randy Tuten had tired of seeing blimps in every Led Zeppelin advertisement, so he came up with the green avocado. Tuten liked it so much he "... wanted to do one a month that way- a series of crazy fruit posters."
The 1st printing poster was printed before the concert on stock that has a "grid pattern" machine finish. It is shorter than the reprint, measuring 13 7/8" x 20 3/8".
The 2nd printing poster is taller than the original, measuring 13 15/16" x 21". It was printed after the concert on slightly rougher stock.
The 3rd printing is on smooth opaque cover stock and has a Wolfgang's Vault notation in the lower right hand margin (not our watermark as seen in the image). It was printed in 2006 by the Bill Graham Archives LLC in a 1000 copy run. This reprint measures 14" x 21 1/16".
The 4th printing is on glossy cover stock and also bears a Wolfgang's Vault notation in the lower right hand margin (not our watermark as seen in the image). It was printed in 2006 by the Bill Graham Archives LLC in a 1000 copy run, and is larger than the other printings, measuring 21 9/16" x 32 1/2".
Our unparalleled collection of concert posters feature performers from decades ago to the present day. Virtually all of our concert posters are in mint condition, and many are signed by the headline performer or the graphic artist.