Bill Graham's famous 'breakfast served at dawn' promise was a time-honored New Year's tradition by the time the Grateful Dead, Blues Brothers and New Riders of the Purple Sage closed Winterland in 1978. On the stroke of midnight, balloons cascaded from the ceiling to the strains of Sugar Magnolia, and the Dead, partiers nonpareil, made it abundantly clear why live Dead was superior to studio Dead. John Belushi and the Blues Brothers and NRPS were part of the glorious last concert, and Bill Graham made an appearance to thank the crowd for the last 13 years. The arena, home to so much of the music, mayhem and youth of the 60's and 70's, yielded to progress and became the site of a new condominium.
The 1st printing poster was printed before the concert on glossy cover stock and measures 19" x 28 1/2".
The 2nd printing is on glossy cover stock and bears a Wolfgang's Vault notation in the lower right hand margin (not our watermark as seen in the image). It was printed in 2008 by the Bill Graham Archives LLC in a 500 copy run and measures 20 3/8" x 30 5/8".