"When Grace joined them, [Jefferson Airplane] it changed. Grace was already one of the big superstars of the Bay Area, even with the Great Society. It was obvious she was hot. Because she really had great presence. On stage, she had that scary magnetism, that power. You could tell she was happening." Jerry Garcia, Bill Graham Presents: My Life Inside Rock and Out
Photographer, Joe Sia, captured moments by focusing on the faces of the performers, the crowd, and by giving the background, whether simple or wild, the importance it deserved in defining the artist and event. Sia's entire archive consists more than a quarter of a million photographs that document almost 35 years of music genre and giants.
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