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Otis Rush Chicago Blues Band Handbill

from Feb 24, 1967 - Feb 26, 1967

 - BG051/052-HB

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Description

This double-sized mailer was printed once before the concert. It conjoins the images from BG051 and BG052. The back side displays a calendar of upcoming Bill Graham events, and it measures 7 5/8" x 9 5/8".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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