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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Santana
Sep 10, 1970
Handbill
$116
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Quicksilver Messenger Service
Sep 17, 1970
Handbill
$174
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Van Morrison
Oct 8, 1970
Handbill
$57
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Leon Russell
Oct 15, 1970
Handbill
$45
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The Paul Butterfield Blues Band
Dec 17, 1970
Handbill
$57
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Delaney & Bonnie
Dec 26, 1970
Handbill
$57
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Cold Blood
Dec 31, 1970
Handbill
$20
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Spirit
Jan 7, 1971
Handbill
$58
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Hot Tuna
Jan 28, 1971
Handbill
$105
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B.B. King
Feb 4, 1971
Handbill
$58
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Poco
Mar 11, 1971
Handbill
$202
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Victor Moscoso
Oct 9, 1993
Handbill
$28
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Victor Moscoso
Oct 9, 1993
Handbill
$28
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Victor Moscoso
Oct 9, 1993
Handbill
$28
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