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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Ten Years After
Jul 22, 1969
Handbill
$202
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Country Joe & the Fish
Sep 26, 1969
Handbill
$386
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Mountain
Oct 31, 1969
Handbill
$255
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Jack Bruce
Feb 26, 1970
Handbill
$75
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Joe Cocker
Mar 26, 1970
Handbill
auction
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Joe Cocker & The Grease Band
Mar 27, 1970
Handbill
$139
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The Band
Jun 27, 1970
Handbill
$1,285
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The Allman Brothers Band
Jun 27, 1971
Handbill
$220
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It's a Beautiful Day
Dec 17, 1971
Handbill
$166
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Pink Floyd
Sep 23, 1972
Handbill
$94
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Rita Coolidge
Oct 8, 1972
Handbill
$66
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Mountain
Aug 21, 1973
Handbill
$95
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The Doobie Brothers
Jul 27, 1974
Handbill
$75
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