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Mothers of Invention Handbill

from Sep 9, 1966 - Sep 10, 1966

 - BG027-HB

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Poster Art Q & A

Description

John H. Myers alluded to the recent appearance of photography in poster art with his stylized adaptation of The Mothers' portrait. In a nod to the needs of the synagogue located next door to the Fillmore, Bill Graham made an arrangement to move his concerts to the Scottish Rites Temple on High Holy Days. For this and all concerts conflicting with the Holy Days, Graham had two trucks ready to shuttle patrons to the right hall.

The handbill is on thin white paper and bears union logo 221 in the lower left corner. It was printed before the concert and measures 5 1/2" x 8 3/8".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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