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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Elvin Bishop Group
Mar 28, 1967
Handbill
$56
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Jefferson Airplane
May 1, 1969
Handbill
$205
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Jefferson Airplane
May 1, 1969
Handbill
$255
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B.B. King
Jul 15, 1969
Handbill
$174
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Country Joe & the Fish
Sep 26, 1969
Handbill
$386
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Santana
Sep 26, 1969
Handbill
$139
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Santana
Dec 31, 1969
Handbill
$265
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Santana
Feb 26, 1970
Handbill
$55
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Santana
Feb 27, 1970
Handbill
$75
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Santana
May 22, 1970
Handbill
$210
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Elvin Bishop Group
Oct 11, 1970
Handbill
$139
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Spirit
Jan 7, 1971
Handbill
$58
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Joy of Cooking
Jun 13, 1971
Handbill
$425
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Santana
Jul 5, 1971
Handbill
$495
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Elvin Bishop Group
Sep 23, 1973
Handbill
$72
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The Doobie Brothers
Mar 23, 1975
Handbill
$25
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The Doobie Brothers
Mar 23, 1975
Handbill
$215
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Jefferson Starship
Sep 26, 1981
Handbill
$72
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Jefferson Starship
Nov 18, 1995
Handbill
$20
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