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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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The Who
Jun 16, 1967
Handbill
$1,655
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The Who
Jul 8, 1967
Handbill
$1,575
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The Who
Apr 7, 1968
Handbill
auction
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Steppenwolf
Mar 28, 1969
Handbill
$475
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The Who
May 9, 1969
Handbill
$425
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The Who
Jun 5, 1969
Handbill
$685
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The Who
Jun 13, 1969
Handbill
auction
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The Who
Jun 17, 1969
Handbill
$99
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Country Joe & the Fish
Sep 26, 1969
Handbill
$386
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Joan Baez
1970
Handbill
$315
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Lee Michaels
May 7, 1970
Handbill
$87
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Jethro Tull
Aug 5, 1970
Handbill
$193
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Jethro Tull
Aug 5, 1970
Handbill
$180
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Bo Diddley
Oct 22, 1970
Handbill
$87
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The Small Faces
Oct 28, 1970
Handbill
$64
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Procol Harum
Oct 29, 1970
Handbill
$51
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Buddy Miles
Jan 8, 1971
Handbill
$225
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Rod Stewart
Mar 12, 1971
Handbill
$83
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Rod Stewart
Mar 13, 1971
Handbill
$83
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Traffic
Oct 18, 1971
Handbill
$425
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The Who
1993
Handbill
$13
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