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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Yardbirds
May 23, 1968
Handbill
$38
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Crystal Syphon
May 28, 1968
Handbill
$225
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Booker T. & the MG's
Jun 14, 1968
Handbill
$166
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Booker T. & the MG's
Jun 14, 1968
Handbill
$220
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The Chambers Brothers
Jun 18, 1968
Handbill
$58
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Creedence Clearwater Revival
Jul 2, 1968
Handbill
$75
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Electric Flag
Jul 26, 1968
Handbill
$72
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The Paul Butterfield Blues Band
Jul 30, 1968
Handbill
$115
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Mike Bloomfield
Sep 26, 1968
Handbill
$38
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It's a Beautiful Day
Nov 28, 1968
Handbill
$75
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Santana
Dec 19, 1968
Handbill
$58
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Grateful Dead
Dec 31, 1968
Handbill
$268
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Moby Grape
Jan 24, 1969
Handbill
$33
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Fleetwood Mac
Jan 31, 1969
Handbill
$325
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Albert King
May 8, 1969
Handbill
$97
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Cream
May 10, 1969
Handbill
$375
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Jimi Hendrix Experience
May 23, 1969
Handbill
$535
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The Who
Jun 17, 1969
Handbill
$99
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Johnny Winter
Jul 1, 1969
Handbill
$116
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Jeff Beck Group
Jul 3, 1969
Handbill
$285
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B.B. King
Jul 8, 1969
Handbill
$145
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Grateful Dead
Aug 30, 1969
Handbill
$855
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Santana
Sep 4, 1969
Handbill
$139
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Country Joe & the Fish
Sep 26, 1969
Handbill
$386
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Santana
Sep 26, 1969
Handbill
$139
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It's a Beautiful Day
Oct 30, 1969
Handbill
$32
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Mountain
Oct 31, 1969
Handbill
$255
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Santana
Dec 18, 1969
Handbill
$116
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Blood, Sweat and Tears
Dec 26, 1969
Handbill
$915
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Santana
Dec 31, 1969
Handbill
$265
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Joan Baez
1970
Handbill
$315
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Quicksilver Messenger Service
Feb 21, 1970
Handbill
$585
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Quicksilver Messenger Service
Feb 22, 1970
Handbill
$1,325
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Jefferson Airplane
Feb 23, 1970
Handbill
$325
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Jefferson Airplane
Feb 23, 1970
Handbill
$405
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Santana
Feb 26, 1970
Handbill
$55
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