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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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The Breed
Nov 17, 1967
Handbill
$625
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Spirit
Jul 4, 1968
Handbill
$72
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Spirit
Aug 23, 1968
Handbill
$38
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Spirit
Aug 30, 1968
Handbill
$85
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Jeff Beck Group
Dec 5, 1968
Handbill
$58
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Country Joe & the Fish
Dec 20, 1968
Handbill
$768
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Country Joe & the Fish
Dec 20, 1968
Handbill
$715
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Grateful Dead
Jan 2, 1969
Handbill
$145
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Ten Years After
Mar 6, 1969
Handbill
$145
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Buffy Sainte-Marie
Mar 7, 1969
Handbill
$276
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Spirit
Apr 25, 1969
Handbill
$345
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Jimi Hendrix Experience
May 23, 1969
Handbill
$535
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Jimi Hendrix Experience
Jun 20, 1969
Handbill
$825
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Jimi Hendrix Experience
Jun 20, 1969
Handbill
$1,085
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Jimi Hendrix Experience
Jun 20, 1969
Handbill
$715
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Iron Butterfly
Jun 24, 1969
Handbill
$99
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Ten Years After
Aug 26, 1969
Handbill
$174
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Country Joe & the Fish
Sep 26, 1969
Handbill
$386
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Sly & the Family Stone
Dec 26, 1969
Handbill
$32
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Spirit
May 14, 1970
Handbill
$116
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T. Thelonious Troll
Dec 11, 1970
Handbill
$155
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Spirit
Jan 7, 1971
Handbill
$58
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Buddy Miles
Jan 8, 1971
Handbill
$225
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