John Mayall & the Bluesbreakers

John Mayall & the Bluesbreakers > Poster Art > Handbill

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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

Ginger Baker,  Jack Bruce,  Eric Clapton,  Aynsley Dunbar,  Mick Fleetwood,  …

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