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Jefferson Airplane Handbill

from Feb 23, 1970

 - BG222-B-HB

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Description

Sans the background and color of BG222A, BG222-B advertised a benefit for the Grateful Dead, busted in New Orleans on a marijuana offense.

The red, orange and gray handbill (see BG222-A) was only printed once before the concert. It measures 4 5/8" x 7".

This variant handbill omits the red and orange ink and displays brownish gray instead. It was printed before the concert and measures 4 5/8" x 7".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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