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Jefferson Airplane Handbill

from Oct 24, 1969 - Oct 25, 1969

 - BG197-HB

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Description

Although Bonnie MacLean was no longer the main Fillmore poster artist, she did the calligraphy for this lunar landscape collage in a style recalling her original chalkboard-artist roots.

The handbill was only printed once before the concert. It presents a calendar of upcoming Bill Graham events on the reverse, and it measures 4 11/16" x 7".

There were also some pre-concert double-sized mailers printed that were conjoined with BG198 image (see BG197/198). They measure 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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