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Jefferson Airplane Handbill

from May 1, 1969 - May 4, 1969

 - BG171-HB

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Poster Art Q & A

Description

Bill Graham never really considered himself a rock and roll fan. His real love was the Latin music he'd grown up listening and dancing to in his old neighborhood in New York City. BG171 advertised shows Graham could really enjoy: San Francisco favorites Jefferson Airplane and the Grateful Dead on the same bill with Cuban percussionist/bandleader Mongo Santamaria. Randy Tuten was able to work some appropriate transportation imagery into the artwork.

The handbill was printed once before the concert and measures 4 9/16" x 7". It has a calendar of upcoming Bill Graham events on its reverse.

There were also some pre-concert postcard mailers printed that were conjoined with the BG170 image. They measure 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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