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Jefferson Airplane Handbill

from Dec 30, 1966 - Dec 31, 1966

 - BG037-HB

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Description

Bill Graham's first New Year's Eve Bash was a legendary, all-night affair with additional bands dropping by to supplement the advertised fare, and this second Bash continued the tradition. The music played 'til dawn, sometimes falling on the deaf ears of the somnambulent, and Graham and his staff served breakfast to those who stayed the night. The Grateful Dead and Jefferson Airplane were at all the early New Year's concerts, and the Dead made it an annual gig for years. The grey letters cascading through the woman's hair are silver on the original print.

The handbill was only printed once before the concert. The top and bottom margins vary in size within the run, but it generally measures 4 1/4" x 7 15/16".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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