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Jefferson Airplane Handbill

from Feb 4, 1966 - Feb 6, 1966

 - BG001-HB

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Description

BG001 advertised Bill Graham's first show at the Fillmore and is the first poster in the legendary BG poster series. Unique in its simplicity, BG001 lacks the stylized lettering and imagery which would later become the signature style of San Francisco rock posters. This pre-Grace Slick version of the Jefferson Airplane headlined a list of performers that included many from the legendary Trips Festival held earlier that year.

The handbill was printed once before the concert in red ink on thin white paper. It measures 6" x 9 3 /4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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