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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Moby Grape
Jul 23, 1968
Handbill
$135
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Pink Floyd
Jul 26, 1968
Handbill
$90
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Jeff Beck Group
Dec 5, 1968
Handbill
$58
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Iron Butterfly
Jan 31, 1969
Handbill
$575
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Canned Heat
Feb 7, 1969
Handbill
$414
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Buffy Sainte-Marie
Mar 7, 1969
Handbill
$276
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Steppenwolf
Mar 28, 1969
Handbill
$475
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Jeff Beck Group
Apr 10, 1969
Handbill
$115 - $135
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Jeff Beck Group
Jul 3, 1969
Handbill
$285
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Lee Michaels
May 7, 1970
Handbill
$87
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Jethro Tull
Aug 5, 1970
Handbill
$193
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Jethro Tull
Aug 5, 1970
Handbill
$180
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Bo Diddley
Oct 22, 1970
Handbill
$87
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The Small Faces
Oct 28, 1970
Handbill
$64
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Procol Harum
Oct 29, 1970
Handbill
$51
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Rod Stewart
Mar 12, 1971
Handbill
$83
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Rod Stewart
Mar 13, 1971
Handbill
$83
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Traffic
Oct 7, 1971
Handbill
$715
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