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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Jefferson Airplane
Jan 9, 1966
Handbill
$3,275
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Jefferson Airplane
Feb 19, 1966
Handbill
$5,344
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Great Society
Feb 26, 1966
Handbill
auction
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The Mystery Trend
Mar 18, 1966
Handbill
$1,850
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The Grass Roots
Apr 29, 1966
Handbill
$604
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The Daily Flash
May 6, 1966
Handbill
$3,688
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Love
May 20, 1966
Handbill
$6,563
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The Grass Roots
Jun 3, 1966
Handbill
$1,831
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Big Brother and the Holding Company
Jun 24, 1966
Handbill
$1,906 - $2,456
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Quicksilver Messenger Service
Jul 1, 1966
Handbill
$462
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Love
Jul 15, 1966
Handbill
$212
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Big Brother and the Holding Company
Jul 28, 1966
Handbill
$814
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Big Brother and the Holding Company
Aug 5, 1966
Handbill
$198
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Quicksilver Messenger Service
Aug 7, 1966
Handbill
$551
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Bo Diddley
Aug 12, 1966
Handbill
$604 - $819
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Howlin' Wolf
Sep 23, 1966
Handbill
$425
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Jim Kweskin Jug Band
Oct 7, 1966
Handbill
$242 - $494
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Big Brother and the Holding Company
Oct 10, 1966
Handbill
$575
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Big Brother and the Holding Company
Oct 15, 1966
Handbill
$453
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Big Brother and the Holding Company
Nov 1, 1966
Handbill
$335
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Grateful Dead
Nov 13, 1966
Handbill
$375
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Big Brother and the Holding Company
Nov 23, 1966
Handbill
$150
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Quicksilver Messenger Service
Nov 25, 1966
Handbill
$525
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Big Brother and the Holding Company
Dec 9, 1966
Handbill
$212
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Big Brother and the Holding Company
1967
Handbill
$625
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Country Joe & the Fish
Feb 10, 1967
Handbill
$220
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Country Joe & the Fish
Mar 12, 1967
Handbill
$576
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The Sopwith Camel
Apr 9, 1967
Handbill
$585
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Big Brother and the Holding Company
Sep 8, 1967
Handbill
$281
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Big Brother and the Holding Company
Sep 8, 1967
Handbill
$281
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Jefferson Airplane
Sep 15, 1967
Handbill
$75
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Quicksilver Messenger Service
Oct 31, 1967
Handbill
$935
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Big Brother and the Holding Company
Nov 2, 1967
Handbill
$155
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Quicksilver Messenger Service
Dec 18, 1967
Handbill
$55
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Big Brother and the Holding Company
Mar 8, 1968
Handbill
$75
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Big Brother and the Holding Company
Apr 19, 1968
Handbill
$425
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