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Iron Butterfly Handbill

from Aug 24, 1970 - Sep 6, 1970

 - BG247-HB

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Poster Art Q & A

Description

Artist Alton Kelley "... got fired [up]..." for BG247. Taking Rick Griffin's inventive lettering one step farther, he drew the flashy lettering at the top of the poster to say... nothing, really: it was a design, not lettering. The poster, which featured matching amphibious figures in David Singer's balanced style, advertised all the Fillmore West concerts from August 24-September 5. Brit John Mayall played the Fillmore right after the Iron Butterfly, followed by Savoy Brown and slide guitarist Johnny Winter.

This large handbill was only printed once before the concert. It presents a calendar of upcoming Bill Graham events on the reverse and measures 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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