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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Great Society
Jan 14, 1966
Handbill
auction
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The Mystery Trend
Mar 18, 1966
Handbill
$1,850
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The Blues Project
Apr 22, 1966
Handbill
$6,106 - $6,688
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The Charlatans
May 7, 1966
Handbill
auction
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Jefferson Airplane
Jun 10, 1966
Handbill
$578
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Great Society
Jun 26, 1966
Handbill
auction
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Quicksilver Messenger Service
Jul 1, 1966
Handbill
$462
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Jefferson Airplane
Jul 22, 1966
Handbill
$515 - $688
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Big Brother and the Holding Company
Jul 28, 1966
Handbill
$814
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13th Floor Elevators
Aug 26, 1966
Handbill
$289
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Quicksilver Messenger Service
Sep 9, 1966
Handbill
$273
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Garry Goodrow
Sep 11, 1966
Handbill
$385
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