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Grateful Dead Handbill

from Dec 31, 1978

 - WIN781231-HB

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Description

Bill Graham's famous 'breakfast served at dawn' promise was a time-honored New Year's tradition by the time the Grateful Dead, Blues Brothers and New Riders of the Purple Sage closed Winterland in 1978. On the stroke of midnight, balloons cascaded from the ceiling to the strains of Sugar Magnolia, and the Dead, partiers nonpareil, made it abundantly clear why live Dead was superior to studio Dead. John Belushi and the Blues Brothers and NRPS were part of the glorious last concert, and Bill Graham made an appearance to thank the crowd for the last 13 years. The arena, home to so much of the music, mayhem and youth of the 60's and 70's, yielded to progress and became the site of a new condominium.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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