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Grateful Dead Handbill

from Feb 12, 1967

 - FIL670212-HB

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Poster Art Q & A

Description

The Council of Civic Unity, one of several Bay Area groups focused on civil rights issues, was the recipient of a benefit concert appropriately scheduled on the birthday of the father of the Emancipation Proclamation himself, Abraham Lincoln. The Grateful Dead received top billing, but were still six months away from releasing their first album.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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