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Grateful Dead Handbill

from Dec 23, 1966 - Dec 24, 1966

 - FD040-HB

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Poster Art Q & A

Description

"This was the only poster that I did for the Grateful Dead. It was kind of the luck of the draw as to who got which poster. And I did a lot of posters for the Doors; I did a lot of posters for the Brother and Quicksilver; but this is the only poster I did for the Grateful Dead, and it's titled "Satanic Santa." Chet Helms said that he wanted me to do a Satanic Santa, so I came up with this." -Victor Moscoso

The 1st printing of the handbill mirrors the red, green and white of the poster and measures 8 1/2" x 11". It was printed before the concert.

The 1st printing A (see FD040-A) is a variant of the original, identified by its very pale red. It also measures 8 1/2" x 11".

The 1st printing B handbill was inserted in Mojo Navigator magazine, thus bearing on its reverse text from the subsequent page of the magazine. This variant displays the colors of the 1st printing. It was printed before the concert and measures 8 1/2" x 11".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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