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Grateful Dead Handbill

from Dec 23, 1966 - Dec 24, 1966

 - FD040-A-HB

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Poster Art Q & A

Description

The 1st printing of the handbill (see FD040) mirrors the red, green and white of the poster and measures 8 1/2" x 11". It was printed before the concert.

The 1st printing A is a variant of the original, identified by its very pale red. It also measures 8 1/2" x 11".

The 1st printing B handbill (see FED040) was inserted in Mojo Navigator magazine, thus bearing on its reverse text from the subsequent page of the magazine. This variant displays the colors of the 1st printing. It printed before the concert and measures 8 1/2" x 11".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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