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Grateful Dead Handbill

from Aug 19, 1966 - Aug 20, 1966

 - FD022-HB

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Poster Art Q & A

Description

Back in the days before 'Hooked on Phonics,' spelling was a private matter and homophones the curse of the aurally-challenged. When the young team of Alton Kelley and Stanley Mouse worked on this, their first poster for the Grateful Dead, the Dead were still recently re-named, and their spelling not fixed in the artists' minds. What was a limited-run spelling error in '66, however, turned into gold for Vault collectors in '04; think numismatist and a U.S. Mint quarter emblazoned with 'In God We Tryst.' 'Warlocks,' the band' s original name, just spells Warlocks, but 'Greatful' spells 'rarest-of -the-rare' on this poster.

The handbill was printed once before the concert. It measures 8 1/2" x 11".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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