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Grateful Dead Handbill

from Jun 4, 1970 - Jun 7, 1970

 - BG237-HB

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Poster Art Q & A

Description

The Grateful Dead appeared at the Fillmore West with New Riders of the Purple Sage, a Dead spin-off band, and Southern Comfort, a short-lived rock quintet. This was the last of four posters that David Singer drew for the Dead.

The handbill was only printed once prior to the concert. It presents a calendar of upcoming Bill Graham events on the reverse and measures 4 5/8" x 7".

There were also some pre-concert postcard mailers printed that were conjoined with the BG238 image (see BG237/238). They measure 7" x 9 1/4".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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