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Grateful Dead Handbill

from Jan 13, 1967 - Jan 15, 1967

 - BG045-1-HB

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Poster Art Q & A

Description

Bill Graham organized his early concerts like a menu: in order to get the ice cream, you had to eat your vegetables. Junior Wells was Graham's choice of vegetable this January, and the Dead and The Doors were dessert. Wilson's poster has been interpreted several ways over the years: some thought the figure was menacing, but the artist insisted it was an African art-influenced portrait of a smiling old man.

The handbill was only printed once before the concert and features the green, purple and red of the original poster. It measures 4 3/8" x 7".

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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