Swag is an acronym, and a socially acceptable one at that, for the free stuff that producers and sponsors provide to artists for participating in concerts, openings and other events. One of the ironies of swag is that performers don't generally receive any until they are famous and prosperous enough to afford to buy it anyway. Swag held in The Vault ranges from the inexpensive to the unbelievable.
Grateful Dead NYE 1980 Documentary,
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