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Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.
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Jefferson Airplane
Sep 23, 1966
Handbill
$145
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Jefferson Airplane
Sep 23, 1966
Handbill
$143
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Jefferson Airplane
Sep 23, 1966
Handbill
$130
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Jimmy Reed
Mar 30, 1967
Handbill
$75
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Jimi Hendrix Experience
May 23, 1969
Handbill
$535
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SRC
Jul 4, 1969
Handbill
$185
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Carl Perkins
Jul 20, 1969
Handbill
$55
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Eric Burdon
Aug 3, 1969
Handbill
$225
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The Byrds
Aug 13, 1970
Handbill
$202
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John Lee Hooker
Feb 11, 1971
Handbill
$185
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John Lee Hooker
Apr 27, 2000
Handbill
$20
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