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The Youngbloods  Handbill

from Dec 16, 1966 - Dec 17, 1966

 - FD039-HB

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Poster Art Q & A

Description

There are two variations of the handbill, both measuring 8 1/2" x 11". Both versions were printed before the concert.

The 1st printing handbill is the most common and mirrors the red, yellow and blue colors of the poster.

The 1st printing A (see FD039-A) omits the blue ink.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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