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The Who Handbill

from May 9, 1969

 - GRN690509-HB

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Description

The handbill was 1st printed before the concert and measures 4 1/16" x 6 15/16". It is characterized by a blank reverse.

Pomegranate Artbooks reprinted this handbill in 1994. This 2nd printing measures 4 1/16" x 7 1/8" and is back-stamped with a Pomegranate imprint.

Concert promoters created handbill versions of many of their posters and used them as sidewalk handouts and dashboard fliers to promote upcoming shows. Many of the handbills are double-sided, with poster art on one side and a calendar of upcoming shows on the other. These handbills represent an important element of rock concert history because they were hands-on marketing tools that united promoter and patron.

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